FREE GRP Vol. 86 Marketing of Aquacultured Finfish in Europe
Author: Marie Christine Monfort Published by: FAO/GLOBEFISH, Rome, Italy Published in: September 2006 No. of pages: 53
Summary Species such as seabass, seabream and tilapia have over the last two decades been attracting investors’ attention and thereby augmented the supply of finfish to European markets. Getting access to those markets at the ‘right’ price with the right product is a key factor in the success of any commercial aquaculture project.
This Globefish publication describes the current status of these new species on the European market and the major features of marketing aquaculture finfish reared in the Mediterranean basin. Part 1 of the book gives an overview of the market in Europe, including developments in finfish production and the marketing performance. Part 2 reviews major market traits of seabass, seabream, tilapia and other finfish. It discusses suppliers to Europe, prices, marketing strategies and product types. Part 3 presents important European market characteristics such as product quality, consistency of supplies and competitive prices. Part 4 gives key figures regarding aquaculture production by country. Part 5 presents some of the new aquaculture technologies that are suited to countries in the Mediterranean basin and offer investors new tracks for development.